Why You Should Clean Your Email List Today

Email marketing may have fallen out of favour with marketers, but it has one key thing going for it. Namely, it works. All the available data suggests that email marketing helps drive up conversions, and helps you get your message across. 

However, things are not as simple as they appear. Companies which acquire email addresses in ethical ways need to ask potential customers to submit them. That is why websites often require users to leave an email address in order to access a free service or trial. 

Naturally, some people are reticent to leave their email address. Others want to game the system to get more free trials by coming back with a different email address. Human error can also cause problems with email addresses. People can simply mistype them in a way that renders them unusable.

Read more